Wacky Rogues is a Hong Kong-born collectible plush brand about cute misfits with big personalities and very specific energy. Each Rogue turns tiny everyday moments into collectible trouble, from chasing snacks to staying completely unbothered while everyone else loses the plot.
Meet the first crew: Dumpling Duck, Milk T-Rex, Shadow Paw and Snapback Turtle. They are not perfect heroes, and they are definitely not basic plush. They have moods, habits, side quests and enough personality to make choosing a favourite weirdly difficult.
Made for collectors, gifters and anyone who likes their cute with a bit of edge, Wacky Rogues starts with plush, keychains and blind boxes, but the world is built to keep growing. Pick your favourite, find your match, or let the mystery box choose your Rogue for you.
Jeremy Lewis created Wacky Rogues to bring a Hong Kong-born crew of collectible characters into the world. An avid fan of toys, character brands and sharp design, he built the Rogues to be cute, bold and packed with personality.
Through Bird Ball Ventures, he is building original brands with a twist. Wacky Rogues is where that comes to life: cute misfits, collectible trouble, and a universe just getting started.
Every character, every design — fully original. No licensed characters, no derivatives.
An original character universe created from Hong Kong and built for the world.
Premium giftable formats designed to be displayed, loved, and collected.
The characters drive everything — personality, story, and visual identity come before everything else.
Rooted in Hong Kong culture, but designed to connect with collectors and character lovers worldwide.
The first wave is just the beginning. New characters, new formats, new collaborations — the universe only grows.
Wacky Rogues was created to build a long-term original character universe from Hong Kong, beginning with collectible plush and expanding into future products, collaborations, and lifestyle merchandise.