Founder & Creator, Wacky Rogues · CEO & Founder, Bird Ball Ventures
"I created the Rogues as a gang of lovable troublemakers. Characters with attitude, collectible charm, and their own mischievous energy. I wanted the world to feel playful, rebellious, and full of personality from the very first glance."
Jeremy Lewis is the founder of Wacky Rogues and CEO of Bird Ball Ventures, a Hong Kong-based venture studio uniquely focused on building original brands, products, and creative ventures. A lifelong fan of character brands, collectible toys, and distinctive design, Jeremy conceptualised Wacky Rogues to bring an entirely new, Hong Kong-born cast of misfits to the international market.
Under Bird Ball Ventures, his focus remains on building completely original ideas into brands with lasting identity, strong commercial potential, and the structural capacity to expand. Wacky Rogues is the ultimate reflection of that approach: character-first, visually rigorous, and meticulously crafted to be collected.
Bird Ball Ventures is the Hong Kong-based venture studio behind Wacky Rogues. The studio is built around one consistent idea: find the whitespace between existing categories and build original brands that own it entirely.
Wacky Rogues sits exactly in that whitespace — between mass-market cute plush and high-priced resin designer toys. Original characters with genuine personality, premium quality, and giftable formats that work for collectors and casual buyers alike.
Every decision in the Wacky Rogues universe — the character designs, the formats, the personality architecture — was made with long-term brand identity in mind. The first four Rogues are just the beginning.