Press & Media | Wacky Rogues Newsroom

Quick Reference

Brand facts

Brand	Wacky Rogues
Operator	Bird Ball Ventures
Founder	Jeremy Lewis - CEO & Founder, Bird Ball Ventures
Headquarters	Hong Kong
Category	Original character collectible plush - designer toy adjacent
Characters	4 original characters - Dumpling Duck, Milk T-Rex, Shadow Paw, Snapback Turtle
Formats	25cm collectible plush · 10cm plush keychain
First collection launch	July 2026
Website	wackyrogues.com
Social	@wackyrogues on Instagram, YouTube, and Facebook
Press contact	press@wackyrogues.com

Brand summary

A short brand description for editorial reference.

Wacky Rogues is an original Hong Kong character brand created by Bird Ball Ventures. Its first collection introduces four original characters: Dumpling Duck, Milk T-Rex, Shadow Paw and Snapback Turtle. Each available in a 25cm collectible plush and a 10cm plush keychain. Designed in Hong Kong and launching in July 2026, Wacky Rogues is building a character-led collectible world with distinct personalities, strong visual identity and formats designed for display, gifting and collecting.

For Editors & Journalists

Story angles

Four editorial hooks for features, gift guides, and brand profiles.

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The gap in the market

Mass-market plush is too generic. High-end designer toys are too expensive and too limited. Wacky Rogues fills the gap with original characters that have genuine personality, premium quality, and price points that work for gifts and everyday collectors.

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Original IP from scratch

No licenses. No borrowed franchise equity. Every character, every design, and every personality trait built from zero. In a market dominated by licensed product, Wacky Rogues is building its own universe - starting with four founding Rogues and expanding from there.

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The ugly-cute aesthetic

The defining design language of the most interesting corner of collectibles. Characters that look like they might cause a problem. Designs with imperfection, personality, and a slight wrongness that becomes endearing. Ugly-cute characters grow on collectors rather than fading - which makes them stickier, longer-lasting and more collectible.

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Hong Kong creative roots

Hong Kong has produced internationally recognised original character work for decades. Wacky Rogues adds to that lineage - bold, layered, fast-moving design from a city with a distinct creative identity. The Rogues are universal characters built with a specific cultural energy behind them.

The Founder

Jeremy Lewis

Founder & Creator, Wacky Rogues · CEO & Founder, Bird Ball Ventures

"I created the Rogues as a gang of lovable troublemakers. Characters with attitude, collectible charm, and their own mischievous energy. I wanted the world to feel playful, rebellious, and full of personality from the very first glance."

Jeremy Lewis is the founder of Wacky Rogues and CEO of Bird Ball Ventures, a Hong Kong-based venture studio building original brands with lasting identity and strong commercial potential. A lifelong fan of character brands, collectible toys, and distinctive design, Jeremy conceptualised Wacky Rogues to bring an entirely new, Hong Kong-born cast of misfits to the international market.

For founder interviews and high-resolution portraits, contact press@wackyrogues.com

Full founder profile →

First Collection

The four Rogues

Each character is designed around a distinct personality dimension - not just a visual distinction.

Character	Rogue	Personality
Dumpling Duck	No. 01	Chaotic curiosity. Always hungry. Usually responsible for the chaos.
Milk T-Rex	No. 02	Main character energy. Expressive, dramatic, impossible to ignore.
Shadow Paw	No. 03	Quiet observer. Always watching. Knows more than they let on.
Snapback Turtle	No. 04	Too cool to rush. Streetwise, calm, always moving at his own pace.

Full character profiles →

Media Assets

Selected media assets

Approved brand and product images are available for press and editorial enquiries on request.

selected product photography
selected character images
founder biography
approved founder photography

For asset requests, please contact press@wackyrogues.com

Explore the Collection

Meet the Rogues Join the Launch List

Press Room